Correlation of the concepts of competitiveness of an industrial enterprise and its products

• Osipov V.A.

  V. A. Osipov. Vladivostok State University of Economics and Service. Vladivostok. Russia

• Lu Guang hai

  Lu Guang hai. Vladivostok State University of Economics and Service. Vladivostok. Russia

Abstract. The relevance of the work consists in the fact that a new understanding of the relationship between the concepts of enterprise competitiveness and products is given, which can be used in the management system, especially in marketing research. The main processes
of forming a functional hierarchical relationship between these management objects are considered. The possibilities of coordinated management of competitiveness of enterprises of various hierarchical levels are revealed. The agreed formulas for measuring the
competitiveness of an enterprise and its individual types of products are proposed. A formalized relationship between the competitiveness of complex production systems is revealed.
Keywords: product competitiveness, enterprise competitiveness, hierarchy and relationship
of concepts, measurement methods, food industry.